MAY, 2026
A new era for Vicenza: "Vicenza Turismo e Cultura" is officially born. After 35 years of successful activity, the historic tourism board Vicenzaè evolves into a brand-new entity: Vicenza Turismo e Cultura. This transformation marks a strategic turning point aimed at boosting the appeal of Vicenza and its entire province.
Led by the Municipality of Vicenza and backed by a strong strategic partnership with Italian Exhibition Group (IEG) to drive business and convention tourism, this new agency is designed to be modern and highly efficient.
Backed by a team of 14 professionals, it will continue to manage visitor information, tourist offices (IAT), and museum ticketing, while bringing a fresh, innovative approach to the destination.
What’s coming next: The team is already working on two key projects that will redefine how Vicenza connects with domestic and international travelers:A complete rebranding of the destination's identity.
A brand-new, unified digital platform to integrate and promote the tourism experiences of the UNESCO World Heritage site of Vicenza and the stunning Palladian Villas.
Vicenza is ready to turn its timeless cultural heritage into a modern, dynamic, and seamless travel experience.
"Vicenza è" is a consortium set up in 1991 to function as a Destination Management Organisation. It unites the public bodies responsible for tourism and those in the private sector who are interested in value Vicenza and the province as a tourist destination coordinating the promotion, commercialization, formation and welcoming tourist (90 partners).
The activity, programmed with projects based on a marketing plan, is developed as follows:
- the presence at international and Italian tourism exhibitions open to both tourist operators and the public.
- the presence, with the support of private operators members, at workshops both in Italy and abroad
- the organization of educational tours and familiarisations trip for tour operators and journalists.
- the promotion of Vicenza as a destination for congress
- the promotion of Vicenza as a filming set (Vicenza Film Commission)
- the organization and promotion of artistic and cultural events
- a free service of reservation in the hotels and restaurants members of our company, also for congress and meetings.
- the organization of appointments among suppliers and buyers, both in Italy and abroad.
- the hospitality towards foreign delegations, welcomed by the associated members
We developed the following specific branches among our activity:
- Vicenza Film Commission
- Vicenza Sport Commission
- Mice - Convention Bureau
- Project Comuni De.Co.
VICENZA È soc.cons.r.l. works in full agreement with Vicenza è Convention & Visitor Bureau for the tourist promotion of Vicenza province through. We offer a free service of reservation in the member hotels, restaurants and tourist services, also for congress and meetings.
Vicenza is located in the heart of the Veneto region, close to Venice. Vicenza is the city of the architect Palladio and its palaces give the city a unique appearance. Vicenza and the villas of Palladio in the Veneto region are included in the UNESCO World Heritage List since 1994-96.
www.vicenzabooking.com
